MuSuBu, a pop-up event space which develops unique

content for a new type of online x offline community,

will hold its grand opening on Friday, August 28, 2020.

A new base for community content is opening on Platinum Street-   

This is a must-see for local governments and companies that are looking to connect people

and goods to the communities in Japan!

On Friday, August 28, 2020, Happo-en will be opening its new pop-up store, MuSuBu, in Shirokanedai, Minato-ku on the popular Platinum Street.

At a time when people’s lifestyles, working styles and values have changed,

we will create a new community that fuses online and offline activities to create a new community through the development of unique content.

<Interesting points regarding the new store MuSuBu>

1. Development of unique content and variable pop-up displays that connects people and goods from various regions.

2. Creating community content with a focus on “people” and “food”.

3) Creating a community through the fusion of online and real-life activities.

4) Creating a new hub of activities and providing new opportunities in the Platinum area.

1. Development of unique content and variable pop-up displays that connects people and goods from various regions.

At MuSuBu, there is no set way to use our facility. Happo-en’s production team,

which has a long history of providing one-stop event production services,

can help you build an event to create new connections through product promotion and products, which can only be realized in a flexible space.

As a short-term pop-up event space we are able to provide the use of our space at low-cost and due to the size it is great for small-scale PR campaigns.

MuSuBu will serve not only as a new platform, but with the help of the Happo-en’s production team,

we will assist in creating a story that portrays the thoughts and ideas behind products in order to help to create new relationships and new connections.

2) Creating community content with a focus on “people” and “food”.

One of the main features of Happo-en’s production team excels at creating community oriented content with a focus on people and food.

When promoting something food always plays a big part in creating memorable events. This is why MuSuBu has an open kitchen on the first floor,

making it possible to design events with food.

Through the development of content with a focus on food and people, such as producers, we are able to attract new fans and build new communities.

3) Creating a community through the fusion of online and real-life activities.

At MuSuBu, we aim to develop content that can be received as real tourism by answering the voices,

such as “I want to visit that area” or “I want to meet that producer” and utilizing online applications to host online events and creating a community.

4) Creating a new hub of activities and providing new opportunities in the Platinum area.

MuSuBu is located at the nexus of JR Meguro Station, JR Shinagawa Station and JR Takanawa Gateway Station. In addition to being centrally located,

the MuSuBu site boasts 407.59 square meters, including 541.7 square meters of total floor space (270.85 square meters on both the first and second floors).

This location is fully equipped as an event space, a community salon, a kitchen, a large (200-inch) screen, making this the perfect networking environment.

We will use this space as a ” pop-up showcase space” that will allow a variety of people to design their own events,

maximizing the appeal of the area and creating more activity than ever before throughout the city.

Creating unique Japanese content while connecting others and forming a new type of community.

Happo-en has been connecting people together for nearly 80 years.

Over the years Happo-en has gathered knowledge about food, craftsmanship and culture from all over Japan,

and has experience creating projects that bring people together not only in Tokyo but other regions all over Japan and the world. 

Happo-en will be using their experience and expertise in developing the new pop-up store, MuSuBu.

This store will create and disseminate unique community based content while connecting people from different regions and working to help solve regional social issues.

MuSuBu Details

1 ^st floor: Pop-up Showroom (240 m2)

2 ^nd floor: Community Salon (240 square meters)

Address: HAPPO-EN URBAN SQUARE 1st & 2nd Floor, 4-9-1 Shirokanedai, Minato-ku, Tokyo

Phone: 03-6456-2030

URL: https://www.happo-en.com/musubu/

MAIL: musubu@happo-en.com

【INQUIRY】

Corporate event

Telephone：03-3441-7888